Preview
Food for Thoughtep3
Do we eat with our ears?
Prof. Charles SpenceProf. Charles SpenceHD, subtitles, Q&ATranscript48m
Besides taste, there are other senses at work when we eat. How much of an influence does the environment have over our food behaviour?
If you thought the music played in restaurants was merely incidental, think again. Research indicates it can add up to 15% more flavour and make us drink 30% more than we otherwise would. 

Gastrophysics is a relatively new field of research that explores how our appreciation of food and flavour is shaped by the senses. And not just taste: pioneering studies have shown that everything from the weight of the cutlery to the colour of the plate and, yes, the music in the restaurant can alter our perceptions.

To help us understand this fascinating subject we will be joined in The Garden by the guru of gastrophysics himself, Professor Charles Spence. He will share the results of experiments conducted in his Oxford University lab and explain the concept of ‘sonic seasoning’ and how it can be practically applied to nudge consumers towards healthier, more sustainable food choices.

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HD, subtitles, Q&ATranscript

Top audience questions
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How much of this applies to people with impaired or no hearing?
4 votes
Are people working within food generally receptive to your research? How has it been applied to menus and dishes?
3 votes

So interesting, thank you. I don't think I'll ever be able to eat food in the same way again!Lorna

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One Garden is a community for the curious, a place where inquisitive minds can come together to learn from world experts, and each other, and join in conversations about topics that spark their curiosity.

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With our monthly membership we aim to give anyone, anywhere, access to the knowledge, ideas and people who have shaped — and continue to shape — our understanding of the world.

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